b2b co‑marketing strategy

HN Original: Leveraging B2B Co-Marketing to Drive Enterprise SaaS Adoption in Underpenetrated Hospitality Sectors — Photo by

35% Growth in Enterprise Saas Adoption for Boutique Hotels

35% Growth in Enterprise Saas Adoption for Boutique Hotels In 2026, boutique hotels saw a 35% increase in enterprise SaaS adoption, and the jump was driven by strategic co-marketing and data-rich platforms. The surge shows that small properties can capture big gains when they partner smartly and automate core operations.