ekta kapoor opinion
Is Saas Comparison Missing Indian Drama’s ROI?
Is Saas Comparison Missing Indian Drama’s ROI? Saas Comparison: Anupamaa vs KSBKT Viewer ROI Key Takeaways * Anupamaa leverages ad-based revenue at scale. * KSBKT relies on a smaller subscription model. * Premium ad slots add a 12% upside for Anupamaa. * Cost per viewer is markedly lower for Anupamaa. * Strategic pivots favor