SaaS comparison
42% Viewership Spike as Saas Comparison Feared by Ekta
A 42% viewership spike shows that nostalgia did not outright beat the newest ratings crown, yet Ekka’s critique drove a real audience lift for Anupamaa. The backlash turned a single emoji-filled comment into a measurable ratings surge, forcing networks and marketers to rethink how legacy shows influence modern programming.